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West Bromwich Albion Head Coach James Morrison before the EFL Sky Bet Championship match between West Bromwich Albion and Charlton Athletic at The Hawthorns, West Bromwich, UK on 2 September 2026.
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Were Albion abject at Wolves? Absolutely. Do supporters need a reality check? Absolutely

The manner of Albion's 1-0 defeat to their Black Country rivals has been rightly criticised by fans - but the big picture is encouraging under Morrison and Bilkul

23.09.26, 18:00 Updated 23.09.26, 19:20 4 Minute Read

Steve Tudgay

Steve Tudgay

No prizes for guessing what the Hindi word Bilkul means in English. Bilkul Football WBA, managed by Shilen Patel, is the club’s majority shareholder having taken over two years ago. And if the question is whether the Albion owner is in it for the long term, then the answer, in either language, is absolutely yes.

Which is why Albion fans who’ve reacted as if their world has caved in over the admittedly pathetic 1-0 defeat at Wolves, need a reality check. I’m not one of those supporters who would take finishing 24th as long as we beat the Dog Heads twice.

Yes, James Morrison’s team were out-played, out-run and over-powered by their newly-relegated hosts. Yes, the manager as well as the players will have to learn the lessons fast because the next block of seven games is every bit as tough as the last eight. Blues, Wrexham, West Ham, Southampton and Millwall are all just around the corner.

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Steve Tudgay

Steve Tudgay was a journalist for the Birmingham Evening Mail during the early 90s when West Brom were managed by Bobby Gould and Ossie Ardiles. You may remember him - he was the one banned by Gould! Since then he has worked in television for ITV Sport, Sky Sports and Premier League Productions.

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